Channel — Viber

The channel your customers actually read

Branded, rich, interactive messages — up to 1,000 characters with an image and a button, delivered straight into the app Bulgarians open every day. And on Viber you only pay when the message is delivered.

1,000
characters per message
Cyrillic, Latin, emoji — plus image & button
0 €
for undelivered messages
per-message billing — sender fee applies separately
Seen
live read statuses
pushed to your URL or the dashboard

Everything SMS wishes it could do

Your brand, verified

Messages arrive from a sender carrying your company name and logo — recognition at a glance, not a random short code.

Automatic SMS fallback

No Viber, no internet, phone off? The system automatically re-sends as SMS using a pre-approved template — and you're charged the SMS price only.

Two-way conversations

Customers can reply. Collect confirmations, feedback and ratings in the same thread your message started.

Rich media built in

Enrich a plain text with a full-width image, a call-to-action button and a tracked link — a mini landing page in a message.

Live delivery & read statuses

Sent, delivered, seen — pushed to your callback URL as they arrive and visible per message in the dashboard.

Global reach

Reach Viber users worldwide at transparent per-country rates — no roaming surcharges, no operator maze.

The smart routing behind Viber-first sending

Fallback: if Viber can't deliver, SMS steps in

1

Send via Viber

Branded message with image and button goes out first.

2

Not delivered?

Unregistered user, no internet or device off — detected automatically within your chosen window.

3

SMS takes over

A pre-approved SMS template is sent instead. You pay the SMS price — never both.

When does the fallback trigger?

An unregistered Viber user, a poor internet connection, a switched-off device, or a message not delivered within the set window — the system detects it and sends the SMS automatically.

What does it cost?

Only the price of the SMS message — and only when the fallback actually triggers. A delivered Viber message never bills twice.

Viber or SMS? An honest comparison.

Two channels, two jobs. Here's exactly how they differ — and why most of our clients use both.

Viber
SMS
Reach
Everyone with the Viber app
Every mobile phone
Sender identity
Verified profile with your logo
Registered sender name
Message length
1,000 characters — any language
160 Latin / 70 Cyrillic per segment
Rich content
Image, button, link
Text only
Statuses
Delivered + Seen
Delivered
Internet needed
Yes
No
Billing
Per delivered message
Per sent message
When is SMS the better choice?

Codes, urgent alerts and customers without the app — SMS reaches every phone with no internet. That is exactly why the automatic fallback exists.

Why SMS

Viber messaging questions

How long can a Viber business message be?

Up to 1,000 characters, with an image and a call-to-action button in the same message — enough for an order confirmation with the full details.

What happens if a customer doesn't have Viber?

Connectix falls back to SMS automatically: if the Viber message isn't delivered, the same notification goes out as an SMS, so every customer is reached.

Do I pay for Viber messages that aren't delivered?

No — Viber messages are billed only when delivered. If the SMS fallback kicks in, you pay the SMS price instead.

Can customers reply to a Viber business message?

Yes — replies land in the shared Connectix inbox, so your team can answer questions or confirm order changes in one place.

Put your brand in their pocket

Free sandbox, real delivery reports, no credit card.