Channel — SMS

The channel that reaches virtually every phone

No app, no internet, no excuses — SMS reaches practically every mobile phone on any network. The workhorse for OTPs, order updates and reminders that need to arrive.

95%
read rate
industry average — results vary
160 / 70
characters per part
Latin / Cyrillic — multipart joins them seamlessly
No app
needed to receive
works on any mobile phone, no data connection required

Simple on the surface. Engineered underneath.

Your name as the sender

Upgrade from a shared short number to your own alphanumeric sender — up to 11 characters, checked and registered with the mobile operators.

One-click transliteration

Cyrillic cuts a message to 70 characters. Our transliteration converts it to Latin on the fly, protecting you from silent extra charges.

Multipart that just works

Longer messages are split, sent and stitched back together — displayed as a single SMS on virtually every device.

Per-message delivery reports

Sent and delivered statuses in real time — in the dashboard and pushed to your callback URL.

Live character counter

The template editor counts GSM-7 and Cyrillic characters as you type, highlights the expensive ones and shows the exact part count.

Transactional & promo

Order statuses, confirmations and reminders — or hot offers, coupons and launches. Same pipe, right message type, right price.

Cyrillic or Latin? It changes the price.

An SMS segment fits 160 Latin characters but only 70 Cyrillic ones. The same message, written both ways:

Cyrillic78 chars · 2 segments

Здравейте! Пратка №1052-4587 е изпратена. Очаквайте доставка до 2 работни дни.

Transliterated80 chars · 1 segment

Zdraveyte! Pratka N:1052-4587 e izpratena. Ochakvayte dostavka do 2 rabotni dni.

Connectix shows the live segment count while you write and can transliterate automatically — so a two-segment surprise never reaches your invoice.

What businesses send with it

Transactional
  • Order status & confirmation
  • Delivery-day reminders
  • One-time passwords & codes
  • Contract renewal notices
Promotional
  • Hot offers
  • Discount coupons
  • New products
  • Upcoming sales

Viber or SMS? An honest comparison.

Two channels, two jobs. Here's exactly how they differ — and why most of our clients use both.

Viber
SMS
Reach
Everyone with the Viber app
Every mobile phone
Sender identity
Verified profile with your logo
Registered sender name
Message length
1,000 characters — any language
160 Latin / 70 Cyrillic per segment
Rich content
Image, button, link
Text only
Statuses
Delivered + Seen
Delivered
Internet needed
Yes
No
Billing
Per delivered message
Per sent message
When is Viber the better choice?

Promotions, rich product messages and two-way conversations — an image, a button and 1,000 characters, billed only when delivered.

Why Viber

SMS questions

How many characters fit in one SMS?

160 characters with the Latin (GSM) alphabet and 70 with Cyrillic. Longer texts are split into parts, and the character counter shows exactly how many parts you'll pay for.

Can I fit more Bulgarian text into one SMS?

Yes — automatic transliteration converts Cyrillic to Latin, raising the limit from 70 to 160 characters per message part.

What sender name do customers see?

Your brand name as an alphanumeric sender ID instead of a random number, once the sender is registered with the operators.

Does SMS work without internet?

Yes — SMS reaches virtually every mobile phone with no app and no data connection, which is why it also serves as the reliable fallback for Viber.

Reliability you can bill on

Direct connectivity with the Bulgarian operators. Pay per sent message only.